Hanes

Fictional Logos, Real Results
This one was as fun as it was complex—lots of moving parts, tight timelines, and plenty of upfront planning. We created 18–30 fictional logos, had them silkscreened onto Champion gear, and helped bring the looks to life through multiple apparel photoshoots. From there, it was all about approvals and execution—resulting in a full campaign rollout across print, digital, OOH, PPC, email, and more.