Grand Strand Health

A Beacon of Care for the Carolinas
We led a full rebrand of Good Samaritan Health—a multi-facility network based in Myrtle Beach, SC. The old identity blended into the healthcare crowd, so we set out to create something with heart. The result? The Caring Star—a bold, modern symbol of purpose, pride, and presence. A true north for staff. A beacon of comfort for the community.