1. What’s your business name and what do you do?

This provides a clear understanding of the business and its offerings. For example, is it a plumbing service or a yoga studio? These details establish the basics needed to tailor the analysis to the specific industry.

2. Who are your top 3 competitors?

Knowing who your competition is helps clarify the landscape your business operates in. Whether the competition consists of large brands or other small businesses, this information highlights where the brand has opportunities to stand out.

3. Who is your ideal customer?

Knowing the target audience—such as young professionals, parents, or retirees—makes it possible to identify the most effective ways to connect with them. For example, a local coffee shop might focus on morning commuters, while a dog grooming business appeals to pet owners.

4. What is your biggest challenge right now?

This helps identify where the greatest challenges lie. Whether it’s attracting more customers, building an online presence, or improving customer loyalty, the focus will be on what matters most to your business. For example, is it difficult to reach new customers through social media?

5. How do you currently market your business?

This helps determine what’s working and what might need an upgrade. Are you using social media ads, word-of-mouth, or relying solely on a website? If social media is part of the strategy, is it generating enough engagement?

6. What goals do you have for the next 6 months?

Where are you headed? Is the goal to expand the client base, open a new location, or increase sales by 20%? Clearly defined objectives make it possible to provide actionable insights that drive results.

7. What’s your current website and social media presence like?

Your website and social media are often the first things people see. It’s important to understand whether these platforms are helping connect with customers. For example, is the website easy to navigate, or does it need improvement?

8. What’s your current budget for marketing?

Knowing the budget allows for recommending realistic solutions for the business. A smaller budget may call for organic marketing strategies, while a more flexible budget could make paid advertising a viable option.

9. Do you have any current customer feedback or reviews?

Customer feedback provides invaluable insights into business performance. It identifies strengths that resonate with customers as well as areas requiring improvement. For instance, feedback may consistently commend customer service while also noting challenges with delivery times.

Almost there! Just one last question so we can tailor your Market Analysis to your timeline.